Festival season is all about bold looks and good vibes—so we set out to make Pura Vida the go-to shop for festival accessories. I created the campaign identity to highlight our current styles and spotlight our newest Kaleidoscope Collection, a lineup of colorful, playful styles designed to stand out in the crowd. The visuals combined vibrant, energetic colors with a kaleidoscope effect for a dreamlike aesthetic, layered with product photography to showcase how our pieces could elevate any festival fit.

To amplify the hype, I designed a festival billboard seen far and wide on the road to Palm Springs, along with a bus wrap for event shuttles, ensuring Pura Vida was top of mind from arrival to after-party. To bring the campaign full circle, I curated a good vibes playlist and interactive social assets to set the mood, getting our audience excited for a season of music, memories, and the ultimate festival looks.

Content Creators: Hailey Miller, Khris Bajis, Beatriz Lina, Tori Webb