Live Free Tour
Pura Vida Travel Campaign
SCOPE OF WORK
Campaign Identity, Creative Strategy, Art Direciton, Content + Messaging, UX/UI, Ecommerce, Social
AESTHETIC
Retro, Exciting, Adventurous, Travel Scrapbook
THE ULTIMATE SUMMER ADVENTURE
With summer on the horizon, Pura Vida set out to create a campaign that encouraged our audience to live free—to embrace life to the fullest, seek out new adventures, and find inspiration through travel. More than just a call to explore, this campaign positioned Pura Vida as the brand that’s there to fuel life’s adventures, helping to build core memories through experiences and accessories designed for any destination.
By sending creators on trips across destinations worldwide, we showcased unique cultures, activities, and landscapes, motivating our community to get out and explore. To bring this vision to life, I developed a travel journal-inspired identity and collaborated with the marketing team to craft compelling messaging that captured the thrill of adventure and the feeling of experiencing the world with Pura Vida by your side.
Content Creators Featured: Amy Timmerman, Anna Leigh, Abigail McHugh, Sara Kathryns, Alexa Brutas, Alyssa Ventoso, Eva Seelye, Carissa June, Teagan Maddux
When crafting the Live Free Tour campaign identity, it was essential to stay true to Pura Vida’s vibrant, free-spirited brand. Hand-drawn illustrations, a bubbly typeface, and retro-inspired Polaroid frames brought the adventurous, nostalgic feel to life. As creators set off on their journeys, I transformed their UGC into immersive social assets showcasing location itineraries, price breakdowns, and trip recaps. To deepen engagement, we launched a dedicated landing page where fans could explore each trip, get inspired, and start planning their own adventures.
