SUMMER STATE OF MIND
CAMPAIGN building + BRANDING
the forever
summer campaign
Summer is at the core of Pura Vida. For this neon, ocean inspired collection, our goal was to create vibrant branding that would encourage our customers to live in a summer state of mind. From social and email marketing, to gift with purchase stickers and printed PR boxes, I developed our campaign messaging and visuals for a consistent vibe across all our platforms giving that ultimate summer experience.
PV IN IRL
RETAIL STORE SIGNAGE + PACKAGING
building an experience
With the opening of the first Pura Vida retail store, we wanted to create an interactive customer experience for memorable in-store moments. I designed a custom lettered, neon sign to be the center piece of our featured photo wall. And to make giving the gift of PV extra special, I also created branded gift cards and boxes.
The grand opening
To launch the opening of the first Pura Vida retail store, we hosted a grand event to celebrate. And what better way to open the doors than with some custom made beverage cans.
MESSAGING IN A BIG WAY
Festival marketing
shopping for
festival szn
No fit is complete without Pura Vida accessories, which is why we needed to get the word out in time for festival szn. With poppin’ colors, a kaleidoscope effect, and messaging for music lovers, I created our festival billboard seen far and wide on your way into Palm Springs and a bus wrap for one of the event shuttles. To bring the campaign full circle, I put together a warm weather playlist to get our customers in the mood as they prep for their next dance-filled weekend.